Run Ads That Deliver Real Results

Master data-driven advertising and conversion-focused marketing.

Learn how to create, manage, and optimise high-performing ad campaigns on Google and Meta platforms. This hands-on course focuses on ROI, audience targeting, budget control, and real-time analytics.

Let’s Connect!

Book Your Free Consultation Today!

Performance Marketing

Our Performance Marketing course is built for those who want measurable results. You’ll learn how to create, manage, and optimise paid advertising campaigns on platforms like Google Ads and Meta Ads.

This course teaches you how to target the right audience, manage budgets, improve ROI, and analyse campaign data in real time. With live ad setups and continuous optimisation practice, you’ll gain confidence in running result-driven campaigns.

By the end of the course, you’ll be ready to handle performance campaigns for agencies, brands, or your own business.

Key Learning Areas:

  • Google Ads & Meta Ads setup
  • Audience targeting & conversion tracking
  • Budget planning & A/B testing
  • Campaign optimisation & analytics

Course Curriculum

Objective We at 360degree Digital Marketing Institute are highly obliged to introduce our-self as a digital marketing training institute provides training to individuals & corporate professionals. Our courses are 100% practical and designed by industry experts a course that can help one become a Certified Digital Marketing Professional.

  • What is Performance Marketing vs Traditional Marketing
  • Full Funnel Understanding (Awareness → Consideration → Conversion)
  • Key Channels Overview:
    • Google Ads
    • Meta Ads
    • YouTube Ads
    • Affiliate Marketing
  • KPIs & Metrics:
    • CPC, CPM, CTR, CPA, ROAS, LTV
  • TOFU, MOFU, BOFU Strategy
  • Customer Journey Mapping
  • Buyer Intent & Behavior Tracking
  • AIDA Model (Attention, Interest, Desire, Action)
  • Landing Page Psychology
📌 Google Ads (Search + Display)
  • Account Structure (Campaign → Ad Group → Ads)
  • Keyword Research (High Intent Keywords)
  • Match Types (Broad, Phrase, Exact)
  • Ad Copywriting for Conversions
  • Extensions & Quality Score Optimization
📌 Meta Ads (Facebook + Instagram)
  • Business Manager Setup
  • Campaign Objectives (Traffic, Leads, Sales)
  • Audience Targeting:
    • Core Audience
    • Custom Audience
    • Lookalike Audience
  • Creative Strategy:
    • Hooks, Thumb-stopping creatives
  • Scaling Techniques:
    • ABO vs CBO

📌 YouTube Ads

  • Video Ads Formats:
    • Skippable Ads
    • Non-skippable Ads
    • In-feed Ads
  • CPV Optimisation Strategy
  • Script Writing for Video Ads
  • Pixel Setup (Meta Pixel)
  • Google Tag Manager Basics
  • Conversion Tracking Setup
  • Event Tracking (Leads, Purchase, Add to Cart)
  • Google Analytics 4 (GA4):
    • Traffic Analysis
    • Funnel Tracking
    • Attribution Models
  •  
  • High-Converting Landing Page Structure
  • A/B Testing
  • Heatmaps & User Behavior Tools
  • CTA Optimization
  • Page Speed Optimization
  • Budget Allocation Strategy
  • CAC (Customer Acquisition Cost)
  • Break-even ROAS Calculation

👉 Use this formula while teaching:
ROAS=RevenueAd SpendROAS=Ad SpendRevenue​

  • Scaling Budget Without Killing Performance
  • Shopify / Website Funnel Setup
  • Product Feed & Catalog Ads
  • Dynamic Remarketing
  • Abandoned Cart Strategy
  • Upsell & Cross-sell Techniques
  • B2B vs B2C Lead Strategy
  • High Quality Lead Funnels
  • CRM Integration
  • WhatsApp & Automation Funnel
  • Horizontal Scaling vs Vertical Scaling
  • Creative Testing Framework
  • Audience Expansion Strategy
  • Retargeting Funnel (7, 14, 30 days)
  • AI Tools for Ad Creatives
  • ChatGPT for Copywriting
  • Automated Bidding Strategies
  • Predictive Analytics
  • Performance Reports (Daily / Weekly / Monthly)
  • Dashboard Creation
  • Client Communication Strategy
  • Problem Diagnosis (Why campaigns fail)
  • Real Campaign Setup
  • Budget Allocation Exercise
  • Lead Gen Campaign Execution
  • E-commerce Sales Campaign

Why Choose Us

A learning experience built for real-world success.
Trusted by Students Since

2016

2,000+

Professionals Trained

100%

Placement Support

1

Month Internship Included

What Our Students Have To Say

Hear from students who transformed their careers with us—freshers, freelancers, and working professionals who secured high-growth roles in digital marketing.

The training was completely practical, and the mentors explained every concept with real examples. The internship helped me gain confidence, and I secured a job within weeks.

Amit S

The SEO and performance marketing modules were very detailed. I loved the live campaign practice—it made learning so much easier and real.

Priya K.

I came with zero knowledge, but the trainers guided me step by step. The AI tools and WordPress sessions were especially helpful.

Rahul P.

The team genuinely wants students to succeed. I received personal mentorship throughout the course and got placed in a digital agency soon after.

Sneha M.

Every topic was taught with hands-on tasks. I built a strong portfolio that really stood out during interviews.

Farhan D.

Amit S
Priya K.
Rahul P.
Sneha M.
Farhan D.

Have Questions About Our Courses?

Explore everything you need to know—from eligibility and course structure to certifications, internships, and career opportunities after completion.

Performance marketing focuses on paid ads where results like leads, sales, and conversions are measurable and trackable.

You’ll learn Google Ads and Meta Ads, including search, display, and social media campaigns.

Yes. The course includes real-time tracking, analytics, and optimisation techniques.

Yes. Concepts are explained from basics to advanced levels with practical examples.

Yes. You’ll learn budget planning, optimisation, and ROI-focused strategies.