Turn Followers into Customers
Learn how to build powerful brands and engaging communities on social media.
From content creation to campaign execution, this course helps you master social media strategies that drive engagement and results. Work on live campaigns and learn how to grow brands organically and through paid promotions.
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Social Media Marketing
The Social Media Marketing course focuses on building strong brand presence and engagement across popular platforms like Instagram, Facebook, LinkedIn, and more. You’ll learn how to create content that connects with audiences and drives real business results.
From content planning and storytelling to paid promotions and analytics, this course gives you a complete understanding of social media strategy. You’ll work on live campaigns, understand audience behavior, and learn how to grow followers organically and through ads.
This course is ideal for aspiring marketers, content creators, and entrepreneurs looking to grow brands online.
Course Coverage:
- Social media strategy & content planning
- Platform-specific marketing techniques
- Community building & engagement
- Performance tracking & insights
Course Curriculum
Objective We at 360degree Digital Marketing Institute are highly obliged to introduce our-self as a digital marketing training institute provides training to individuals & corporate professionals. Our courses are 100% practical and designed by industry experts a course that can help one become a Certified Digital Marketing Professional.
- What is Social Media Marketing
- Organic vs Paid Strategy
- Platform Overview:
- YouTube
- Understanding Algorithms (Reach, Engagement, Virality)
- Content Pillars (Educational, Entertainment, Sales)
- Viral Content Frameworks
- Hook-Based Content Creation
- Content Calendar Planning
- Short-form vs Long-form Content Strategy
- Using ChatGPT for:
- Content ideas
- Caption writing
- Script generation
- AI Tools for Creatives:
- Canva
- Midjourney
- AI Video Tools:
- Pictory
- Automation & Scheduling Tools
- Reels Strategy for Virality
- Hashtag Strategy
- Increasing Followers Organically
- Engagement Hacks (Comments, Saves, Shares)
- Personal Branding Strategy
- Facebook Page Optimization
- Community Building
- Facebook Ads Basics
- Lead Generation Campaigns
- Profile Optimization
- B2B Content Strategy
- Authority Building
- Lead Generation via LinkedIn
- YouTube Channel Setup
- Thumbnail & Title Strategy
- YouTube Shorts Growth Strategy
- Monetization Basics
- Meta Ads Strategy (Awareness to Conversion)
- AI-Based Targeting & Bidding
- Creative Testing with AI
- Budget Optimization
- Influencer Marketing Strategy
- Finding Right Influencers
- Negotiation & Campaign Planning
- ROI Measurement
- Social Media Insights
- Engagement Rate, Reach, CTR
- Content Performance Analysis
- Growth Tracking Dashboard
- Freelancing
- Agency Model
- Personal Brand Growth
- Affiliate Marketing
- Create 30-Day Content Plan
- Run Real Campaigns
- Build Personal Brand Page
- AI-Based Content Execution
Why Choose Us
A learning experience built for real-world success.
Trusted by Students Since
2016
2,000+
Professionals Trained
100%
Placement Support
1
Month Internship Included
What Our Students Have To Say
Hear from students who transformed their careers with us—freshers, freelancers, and working professionals who secured high-growth roles in digital marketing.
The training was completely practical, and the mentors explained every concept with real examples. The internship helped me gain confidence, and I secured a job within weeks.
Amit S
The SEO and performance marketing modules were very detailed. I loved the live campaign practice—it made learning so much easier and real.
Priya K.
I came with zero knowledge, but the trainers guided me step by step. The AI tools and WordPress sessions were especially helpful.
Rahul P.
The team genuinely wants students to succeed. I received personal mentorship throughout the course and got placed in a digital agency soon after.
Sneha M.
Every topic was taught with hands-on tasks. I built a strong portfolio that really stood out during interviews.
Farhan D.
Have Questions About Our Courses?
Explore everything you need to know—from eligibility and course structure to certifications, internships, and career opportunities after completion.
The course covers Instagram, Facebook, LinkedIn, and other major platforms used for business marketing.
Yes. You’ll learn content planning, storytelling, creatives, captions, and engagement strategies.
Yes. You’ll learn how to run paid promotions and understand targeting, budgeting, and analytics.
Definitely. The strategies taught can be used for both business marketing and personal brand growth.
Yes. Live campaigns, practical tasks, and performance analysis are part of the training.